Recent Research

May 3, 2015 — eBook

The $958M Marketing Problem: Quantifying the cost of inefficiency in your content production processes

Poorly managed and cumbersome content management processes bloat bottom line costs, leading to an estimated $958M each year in inefficient and ineffective…

March 11, 2015 — Deep Dive

The Marketing Operations Technology Roadmap for Local Marketing Success

Marketing remains the last function in business to support operational processes with technology. As a result, many organizations (particularly large…

February 18, 2015 — eBook

Rethinking the Role of Marketing in B2B Customer Engagement

What is customer relationship management (CRM)? Is CRM a technology, a strategy, a process, a responsibility? What roles do front office functions…

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Empirical Data on The Top 10 Tactics of Successful Local Marketing

Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Webinar: Inside Secrets: How Top Companies Manage ...

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