Category
Marketing
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners." Marketing encompasses all phases of the customer lifecycle and all channels and technologies for interacting and transacting with customers.
Posted: May 2013
To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s
Panda and Penguin algorithm updates shook the world of SEO professionals -- marketers and SEO agencies
world-wide halted...
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Posted: May 2013
This Definitive Guide to Marketing Automation from market is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show...
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Posted: May 2013
Email is among the most trusted medium of all digital marketing tools—often cited ahead of display media, banner ads, and brand
websites. At its core, email is an interactive channel. But are email marketers leveraging this channel effectively? What...
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Posted: May 2013
When reviewed in its entirety, email, landing pages, data collection, scoring, routing, programs, automation, data management, integration, reporting and analytics offer a comprehensive suite of functionality that can dramatically improve the efficiency and effectiveness in the marketing department. Never...
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Posted: May 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results.
But you can’t map bad processes to new...
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Posted: May 2013
This Marketing Automation Success Kit from Pardot outlines the 5 steps to successful marketing automation implementation.
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Posted: April 2013
The fast-paced world of digital marketing – with all its technological advancements and iterative improvements to our marketing processes – has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.
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Posted: April 2013
Customers don’t think in terms of channels; they simply want to interact with a brand in a consistent manner—wherever, whenever, and via whatever device they’re using. Yet even as customers are turning to an ever-growing assortment of devices and...
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Posted: April 2013
From August 7 to August 27, 2012, Demandbase conducted a study in partnership with Ziff Davis to analyze current B2B online marketing strategies and discover key patterns, including what tactics currently produce the best results and where...
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Posted: March 2013
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media...
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