Category
Operations & Infrastructure
Deep Dive: How Top Performing Retail Organizations Embrace Web Content Management & Ecommerce Integration
Published: October 2012
Enterprise retailers are some of the most sophisticated users of digital marketing technologies. In fact, 98% of Top Performing retail organizations consider their digital customer experience a source of competitive advantage. But addressing rising consumer expectations for personalized, timely,...(read more).
Deep Dive: A Crash Course on Big Data . . . for Marketers
Published: October 2012
At some point over the last few years you’ve probably heard the expression “big data”, and maybe you even tried to look up the definition. You probably found nothing short of a dozen or so different conceptual frameworks and...(read more).
Gleansight: Web Content Management
Published: June 2012
Until recently, Web Content Management (WCM) solutions focused almost entirely on publishing content to the Web. Content types included static text and graphics, audio, video, and simple code to incorporate customized content elements based on end-user profiles. Traditionally, WCM’s...(read more).
Deep Dive: Top Performers Adopt Cloud Computing for Business Intelligence
Published: March 2012
Everyone is seeking ways to do more with less. Organizations with tight budgets are eager to look at any technology-enabled business initiative that has a chance of saving money or generating revenue. But they do not want to spend...(read more).
Deep Dive: What Cloud Computing Means to IT Decision Makers in the Year 2012
Published: January 2012
Before procuring services or infrastructure that purport to run “in the cloud”, it is important that internal decision makers agree upon a common definition of the term. If management has been sold on the idea of moving services “to...(read more).
Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know
Published: February 2011
This year will bring a wave of changes to the already fast-moving mobile industry: new devices, faster networks and new ways of delivering messages to an audience. As mobile marketing is a relatively new area, marketers have been challenged...(read more).
Gleansight: Enterprise Collaboration
Published: January 2011
Enterprise collaboration takes a people-centric approach in getting different functional areas or business units to work together for the good of the organization. It aims to connect critical people, organizations and functions and empower them with technologies to build...(read more).
