Gleanster Research

Gleanster Research

Best practices based on the experiences of hundreds of Top Performers.

Learn from the best. Gleanster's survey-based research reveals: Reasons to Implement, Challenges, Value Drivers, Performance Metrics, Success Stories and Vendor Landscapes.

Sales-iCRMGleansight

Voice of the Customer

NEW! Gleansight: Social Listening

Deep Dive: Leveraging Social Data Expertise to Maximize the Value of Social Listening

Deep Dive: Harnessing the Power of Social Data to Predict (and Improve) Consumer Buying Behavior

Deep Dive: Asking, Listening and Observing: How Top Performers Win with Customer Intelligence

Deep Dive: How Top Performers Use Social Data to Improve Customer Service and Support

Deep Dive: How Top Performers Use Outside Expertise to Improve Customer Experience Quality

Gleansight: Social Intelligence

Deep Dive: Customer Feedback Management: Different Roles, Different Objectives

Deep Dive: Top Performers Look to Text Analytics to Listen to the Voice of the Customer

Gleansight: Social Media Monitoring

Gleansight: Customer Feedback Management

Business Intelligence

Deep Dive: A Stack, Portfolio or Toolbox? Three Approaches to BI System Deployment

Deep Dive: Top Performers Embrace Simplicity to Improve Business Intelligence

Gleansight: Agile Business Intelligence

Deep Dive: A Crash Course on Big Data . . . for Marketers

Deep Dive: Equilibrium: The Secret to Success in Self-Service Business Intelligence

Deep Dive: How Agile Data Management Enables Faster, Smarter Business Decisions

Deep Dive: Top Performers Adopt Cloud Computing for Business Intelligence

Deep Dive: How Small to Midsize Businesses Can Win with Fast, Affordable, and High-Performance Analytics

Deep Dive: Open Source BI’s Appeal: Affordability, Flexibility and a Gateway to Big Data

Deep Dive: How Top Performers Use Custom Dashboards to Maximize Business Intelligence

Deep Dive: Mobile Business Intelligence Gains Traction Amongst Top Performers

Sales & Customer Service

Deep Dive: Top Performing Tactics for Overcoming a Stagnating Sales Pipeline

Deep Dive: How Top Performing SMBs Maximized CRM Success in 2012

Deep Dive: How Top Performers Use Social Data to Improve Customer Service and Support

Deep Dive: 7 Imperatives for Embracing Social Media in Sales

Deep Dive: How Top Performers Synchronize for Success in Cross-Channel Customer Service

Gleansight: Lead Scoring & Prioritization

Gleansight: Integrated Customer Relationship Management

Deep Dive: Measuring the Impact of Lead Nurturing on the Sales Pipeline

Marketing

NEW! Deep Dive: The Marketer’s Guide to Content Management Technologies

NEW! Deep Dive: Success Strategies for Web Content Management & Marketing Automation Integration

Gleansight: Marketing Resource Management

Deep Dive: Top Performing Secrets to Regional & Local Marketing Success

Deep Dive: Linking Inbound Marketing to Sales Results

Deep Dive: Set-and-Forget Nurture Marketing

Deep Dive: How Top Performers Execute, Analyze and Measure Targeted Campaigns Across Different Marketing Channels

Gleansight: Retargeting

Deep Dive: Harnessing the Power of Agile Mobile Apps to Engage with Consumers on the Go

Deep Dive: Asking, Listening and Observing: How Top Performers Win with Customer Intelligence

Gleansight: Revenue Performance Management - The Evolution of Marketing Automation

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Operations & Infrastructure

NEW! Deep Dive: The Marketer’s Guide to Content Management Technologies

NEW! Deep Dive: Success Strategies for Web Content Management & Marketing Automation Integration

Deep Dive: How Top Performing Retail Organizations Embrace Web Content Management & Ecommerce Integration

Deep Dive: A Crash Course on Big Data . . . for Marketers

Gleansight: Web Content Management

Deep Dive: Top Performers Adopt Cloud Computing for Business Intelligence

Deep Dive: What Cloud Computing Means to IT Decision Makers in the Year 2012

Deep Dive: Mobile Device, Network and Software Trends: What Marketers Need to Know

Gleansight: Enterprise Collaboration