Measuring your initiatives is an important aspect of understanding how your social media efforts are performing, but many find it difficult to identify the specific metrics they need. There is no single way to measure social media success, as each organization aims for different goals. But rest assured, there is a way. This ebook from Radian6 will help you learn how to:

• Create strong measurement objectives from the start to help you succeed.
• Determine which social media channels are best suited to boost your bottom line.
• Put a dollar value on social media metrics such as Facebook likes.
• Weave social media into your customer service approach in a way that’s trackable.
• Focus on the metrics that indicate a shift in consumer mindshare.
• Save money training employees by using social media tools.