CMOs of retail brands are some of the savviest marketers we know. They’ve perfected the art of effectively reaching consumers with print, TV, radio, e-mail, direct mail, promotion, sponsorships and the Web. Yet for many, mobile still sits on the fringe of their marketing mix and budget. This E-book from Vibes Media illustrates that if you put mobile in the center of traditional channels, you can activate all your assets to get more leverage out of every dollar you spend.
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