In today’s demand economy consumers watch your brand’s commercials on fast forward, visit your websites when they want, and “Like” your Facebook Fan pages to learn about promotions. This has put an increased burden on brands to align with their consumers across the media spectrum. This white paper from Networked Insights helps marketers adapt to the shifting behavior and sentiment of digital consumers. It focuses on how digital marketing now requires real-time methods to track consumer behavior, uncover patterns, and discover insights that are actionable.