Information is more than just power — it is the key to the success, growth and continued viability of every nonprofit organization. Yet, as many nonprofits have found, the information needed to engage donors, make strategic decisions and demonstrate accountability is often scattered throughout multiple departments and databases. Managers cannot access the performance measures needed to evaluate programs and activities. Fundraisers lack the basic information necessary for personalizing and enhancing communications. Executives find it difficult if not impossible to get a complete view of the impact their organizations are making.

As this whitepaper from Blackbaud explains, Nonprofit Intelligence overcomes these challenges by tying together disparate data sources to provide a cross-organizational view of vital information. By transforming data into knowledge and knowledge into informed decisions, Nonprofit Intelligence delivers the sophisticated analysis and insight nonprofit professionals need to make sound business decisions and, ultimately, demonstrate the value of their services to donors, funders and the community.