Crafting Your Influencer Program
Posted: February 2013
Influencer Programs have a long history in industries such as software, computers and electronics, but today they are being successfully deployed in all types of industries including automotive, smart phones, clothing, health and nutrition, wine, sports, music, storage technology, and travel/tourism.
In this white paper Onalytica describes what it has come to regard as best practices in relation to creating, executing and evaluating Influencer Programs. Onalytica’s experience is based on involvement with more than 120 Influencer Programs for global brands across a diverse range of industries.
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