This white paper from Infor focuses on how a blended approach to CRM and social media means good business in the hospitality industry. It offers guidelines on how to blend social media with CRM and provides real-time marketing strategies for a new level of marketing—social CRM—that delivers greater return on your investment than ever before.
If you're a solution provider and would like to submit one or more of your own white papers, success stories or research reports to the Open Resource Library, click here (login required).