Open Resource
Cross-Channel Marketing: Clicking with Customers Through a Fluid Lifecycle
Posted: April 2012
This white paper from ClickSquared is focused on cross-channel marketing. Cross-channel marketing represents a converged discipline that blends the quick response characteristics of SMS, the granular personalization of email, and the analytical targeting and segmentation models of traditional direct mail marketing with deep vertical-domain expertise to integrate and orchestrate online and offline marketing channels.
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