How do you sell marketing automation to your executive team? The trick is to convince the powers that be of the value. To succeed, you need to get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument in the language they understand. This guide from Eloqua will help do just that. It focuses on how Revenue Performance Management (RPM) will catch the CEO’s attention. Enabled by marketing automation, RPM empowers companies to manage their interactions with buyers through the entire purchase process for more predictable, rapid and profitable revenue growth.