Multi-Channel Budget Allocation
Posted: June 2012
With the proliferation of marketing channels, marketing has become more of an eco-system than a direct channel effort. This whitepaper from Entiera argues that being able to understand the relationships between your customer marketing channels is a critical component in understanding the effectiveness of your marketing campaigns. In short, understanding how each marketing channel is working together helps to ensure that you are maximizing the efficiency of your marketing budget.
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