SEO vs. Social Media: Which is Best for Your Marketing?
Posted: November 2012
Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact on your marketing efforts? This whitepaper from HubSpot covers the pros and cons of using either SEO or social media in marketing, so you can decide which to use and when.
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