Freedata is a social media marketing agency specializing in monitoring the web and managing digital identities, PR and social media campaigns. The agency is focused on delivering end-to-end social media solutions across Europe and needed a powerful social media monitoring tool to underpin its activity. There were a handful of requirements. The tool had to support multiple languages and be able to search for brand mentions. A vast coverage of sources was also essential to capture all the necessary mentions, including blogs, social networks, wikis and forums. Data needed to be high quality and match that from its Business Intelligence and CRM tools. Freedata looked to SDL to optimize its international campaigns with the right social media monitoring tool.
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