Success Story: Xerox Makes Sense of Community Buzz
Posted: August 2010
The launch of a new product at Xerox presented both an opportunity and a challenge for the Xerox office business group team. They knew there would be a high volume of reactions from users, reviewers, and commentators from across the social media landscape and decided to embark on a monitoring effort as a pilot project. This Success Story focuses on how Visible Technologies helped Xerox monitor, track and analyze online buzz across social media sites as well as sell the value of social media across the marketing and product groups at Xerox.
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