Open Resource
The Case for a Multichannel Analytics System
Posted: March 2012
A multichannel analytics system is an important cornerstone to any customer listening initiative. The advanced analytics capabilities coupled with a strategic engagement workflow allow users to accurately understand the conversations around their company, brand, products, and services. This white paper from KANA explains why moving from a keyword-based system to a multichannel analytics system significantly enhances a company’s ability to identify actionable insights to make key business decisions.
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