The Consequences of Ignoring Your Customers
Posted: April 2012
Social media has always been about two way communication; but for too long companies have been ignoring their customers and treating social networks as a one way marketing channel. This white paper from Conversocial answers the question -- what are the consequences of ignoring your customers? Insights are based on the results of a survey designed to reach the heart of consumers’ attitudes and expectations of brands in social media.
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