Today’s food services companies are facing a myriad of challenges. Traditionally it’s been about how to deliver an experience that will keep guests coming back. There is increasing competition for a share of the consumer wallet as a slower than expected recovery from recession combined with ongoing credit and debt issues continue to curb guest spending. Layer on the increasing “connectedness” of the consumer population who can access information and reviews about products and services through social media, and food service brands are indeed, swimming in muddy waters. The one imperative that remains true is the need for brands to continue to differentiate on the guest experience. This white paper from Empathica advises food service brands on how to turn those connected consumers into their biggest fans and, ultimately, a powerful voice for their brand.