Open Resource
Who’s Ignoring Their Customers: A Survey of the Largest Retailers in the UK
Posted: April 2012
This white paper from Conversocial contains lessons learned on customer service from the best and the worst retailers in Facebook. Insights are based on the results of a research project that examined content and responsiveness for the top 10 UK retailers in Facebook, as defined by the Econsultancy Group. The objective of the research study was to measure the current state of retailers’ readiness to truly engage with their customers via their Facebook pages.
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