This comprehensive guide to the Marketing Automation explores why companies are taking the plunge and investing in Marketing Automation technologies. It's a great resource for companies that are currently in the market for a marketing automation technology or just looking for a little more clarity about what these technologies actually do.

You'll learn:

• How Top Performing organizations are using Marketing Automation to outperform peers and crush industry averages
• The top 5 reasons to implement a Marketing Automation solution
• How Top Performers overcome challenges to Marketing Automation adoption
• Common metrics that are used to measure the success of Marketing Automation initiatives

The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are developed using actual customer experiences with vendors.

The findings featured in this report are derived from a Q3 2011 Gleanster survey on Marketing Automation and feature responses from over 378 organizations. Gleanster uses 2-3 key performance indicators (KPIs) to distinguish "Top Performers" from all other companies ("Everyone Else") within a given data set, thereby establishing a basis for benchmarking best practices.