Social intelligence is the next rung on the evolutionary ladder for listening to and acting upon consumer conversations on the social web. This 28-page Gleansight benchmark report reveals how Top Performers extract customer insights and ultimately translate them into revenue growth, cost reduction, risk reduction and relationship enhancement.

• Exactly what Social Intelligence means in the context of a Top Performing organization
• How Top Performers overcome challenges with social media monitoring
• The top 3 metrics used to measure the success of a social intelligence initiative

The Vendor Landscape section includes company descriptions, analyst commentaries and comparative rankings for the following technology solution providers:

Alterian; Attensity; Attentio; Brandwatch; Buzzcapture; Buzzient; BuzzMgr; BuzzStream; Collective Intellect; Clarabridge; Converseon; Crimson Hexagon; Cymfony; Evolve24; Hearsay Social; Infegy; J.D. Power and Associates; Jive Software; Lexalytics; ListenLogic; Lithium Technologies; Market Force; Market Sentinel; MarketTools; Meltwater Group; MotiveQuest; MutualMind; NetBase Solutions; Networked Insights; NM Incite; Onalytica; Overtone; Radian6; Sentiment Metrics; Spiral16; Sysomos; Viralheat; Visible Technologies; Zeta International.

The findings featured in this report are derived from a Q2 2011 Gleanster survey on Social Media Monitoring and feature statistics from 387+ organizations. Gleanster uses 2-3 key performance indicators (KPIs) to distinguish "Top Performers" from all other companies ("Everyone Else") within a given data set, thereby establishing a basis for benchmarking best practices.

What is Social Intelligence?

Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it.