Well, the honeymoon is over. You’ve been through the demos and your organization finally took the plunge and made an investment in marketing automation. Now what? The good news is your organization is one step closer to competing at a Top Performer level (after all, Top Performing organizations are 4x more likely than Everyone Else to invest in marketing automation tools). But research reveals that 68% of respondents using marketing automation for less than a year still use the tool for mass email campaigns, which is ironic given that marketing automation is designed to circumvent the diminishing returns on batch-and-blast techniques. Maybe it’s time for a deeper look at exactly how Top Performing organizations embrace marketing automation in the first 30 days. Data from Top Performers suggests there are actually a handful of achievable and mission critical skills your organization needs to embrace to maximize investments in marketing automation. This Deep Dive will explore five simple and effective milestones Top Performers link to the ultimate success of marketing automation investments – milestones that can and should be embraced within the first 30 days after implementation.
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