When was the last time you benchmarked your company performance in CRM? Are you managing customer relationships effectively? Is your CRM strategy working? If you are like 8 out of 10 small to midsize business leaders, you know there’s lots of room for improvement with respect to sales processes and technology adoption. In a recent Gleanster survey, Top Performers were 2x more likely than Everyone Else to leverage data on an ongoing basis to optimize sales and marketing. In fact, survey data revealed a handful of best practices in CRM that were unique to the success of Top Performing small and midsize organizations. This Deep Dive will explore how Top Performers actually leverage CRM to maximize revenue and outperform industry peers.