It’s inevitable that at some point sales processes and sales technologies will fail to maximize revenue. Perhaps this is due to a changing economy or changes in buyer behavior. Perhaps it stems from a recent shift in the strategic direction of the business or a competitive threat. Regardless of the reason, sales processes require constant optimization and attention. But who has the time? This Deep Dive will explore how Top Performing organizations overcome and stay ahead of stagnating sales growth.How do you know if your customer relationship management (CRM) approach is producing diminishing returns? Much like a doctor evaluates a sick patient, diagnosing the problem starts with identifying symptoms. Symptoms that go hand in hand with a stagnating pipeline include:
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