Benchmark best practices in distributed marketing asset management .
Survey participants will receive an advanced PDF copy of the final benchmark report. You will also be automatically entered into an iPad giveaway drawing.
Marketing Asset Management (MAM): Marketing asset management tools are designed exclusively for marketers. These tools typically include Digital Asset Management (DAM) capabilities, as well as: dynamic templates so local marketers can customize marketing collateral and adhere to corporate brand standards, integrated workflow for creative development and approval, integration with creative tools like Adobe and Corel, searchable access to digital assets, and digital asset metadata.
Digital Asset Management (DAM): Traditional DAM solutions are catalogue repositories of digital assets. DAM is often used by marketers to manage versioning and centralization of assets. However, traditional DAM solutions do not address unique marketing processes and business requirements.