Ian Michiels is a seasoned research analyst, strategic consultant, and business executive with a strong background in analytical and creative marketing. Prior to joining the leadership team at Gleanster, Michiels was the VP of Advisory Services at Marketsphere Marketing, a leading professional services firm, where he helped companies such as Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Caesars International, and Adobe maximize success in marketing operations.
Before MarketSphere, Michiels was the Group Director for the Customer Management Research Practice at Aberdeen Group, a Harte-Hanks company. His research focus included a wide variety of customer technologies and customer engagement best practices.
Michiels is a recognized thought leader and accomplished speaker with a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience, and more. He has advised hundreds of technology solution providers. He has also held management roles at such Fortune 500 technology companies as Compaq, Hewlett-Packard, Applied Materials and Oracle/Hyperion.
Michiels is a frequent speaker at industry events and has been published and quoted extensively in top-tier media. He is the author of the book Lead Nurturing for Dummies (Wiley, 2011). He has a master’s degree from Santa Clara University with concentrations in marketing management, entrepreneurship, ecommerce, and managing innovation.
He can be reached at ian (dot) michiels (at) gleanster (dot) com.