Ellis Booker comes to Gleanster from BtoB, the Magazine for Marketing Strategists, where he served as editor-in-chief from 2000 until June 2010. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications and reaches an audience of more than 45,000 readers.
Booker was also editor-in-chief of BtoB Media Business, the Magazine for Business Publishing Executives. A frequent speaker and panelist at industry events, Booker also managed the editorial side of BtoB’s multi-city NetMarketing Breakfast series. Prior to BtoB, Booker was an editor at large at CMP’s Internet Week, which he joined in 1997. His beat included Java, XML, application servers and databases. He also covered IT deployment strategy, focusing on outsourcing and application service providers. Prior to Internet Week, Booker was senior editor at Mecklermedia’s Web Week, which he joined in 1995, where he conducted most of the paper’s “Industry Leader” interviews—a regular feature. Before Web Week, Booker was senior editor of the Midwest Bureau for Computerworld, which he joined in 1989. Booker led Computerworld’s Internet and electronic commerce coverage in the early days of the Web, and was responsible for creating the paper’s weekly Internet Page. A graduate of Oberlin College, Booker lives in Evanston, Illinois, and has two sons.