David Raab

Contributing Analyst

A globally-recognized thought leader, research analyst and consultant on marketing technology, David Raab has written hundreds of articles for publications including Information Management, DM News, Target Marketing, and The Journal of Database Marketing. He is the author of Marketing Performance Measurement Toolkit (Racom Books, 2009) and the B2B Marketing Automation Vendor Selection Tool.

Raab advises major consumer and business marketers on marketing processes, technology and service vendors. Clients have included AARP Health Care Options, Allstate Insurance, Amtrak, Blue Cross/Blue Shield of North Carolina, Carlson Companies, CIGNA Health Care, CitiCorp, Comcast Cellular Communications, Cox Newspapers, Delmarva Power, First Union Bank, The Gap, GTE, IBM, JC Penney Direct Marketing Services, Lowe's, Monsanto, Nordstrom, Pleasant Company, Rodale Inc., Scholastic Inc., Ste. Michelle Wine Estates, Time Consumer Marketing, Unisys, U.S. Sprint, Vanguard Cellular Systems, Verizon Wireless, Washington Gas Light Company and Williams-Sonoma.

As a speaker, Raab has addressed audiences in the U.S., Europe, Asia and Australia including the National Center for Database Marketing, Direct Marketing Association, Canadian Direct Marketing Operations Conference, CRM Evoluation, DemandCon, Newspaper Association of America, National Convention on Data Driven Marketing (Australia), and Asia Business Forum.

Mr. Raab established the technology consulting practice at Raab Associates in 1987. He holds a bachelor's degree from Columbia University and an MBA from the Harvard Business School.