Kevinsryan

Kevin Ryan

Principal Analyst


Kevin S. Ryan is a social media and digital marketing leader. Until January 2010, Ryan served as vice president of social media at Barnes & Noble. In nearly 10 years at bn.com, he built the online book clubs, a vibrant community for readers and writers; launched the B&N Studio multimedia program; and defined the social media strategy, including successful campaigns on Facebook and Twitter.

His other roles at Barnes & Noble included vice president, content development, managing the B&N University online learning program and creating the online book clubs, and managing editor. Prior to Barnes & Noble, Ryan built and managed content programs at a number of consumer websites, and was an editor at New York Newsday and The New York Times. In addition to his role as principal analyst and chief community strategist at Gleanster, he serves as principal at KSRyan Group, a social media consultancy. Ryan writes extensively on topics related to online customer communities and social media marketing and is a frequent speaker and panelist at industry events. A graduate of Syracuse University, Ryan lives with his family in Long Island, New York.


Research

Thought Leaders