Andrew Salzman

Research Fellow

Andrew Salzman is a 25+ year marketing veteran known for his innovative thinking and work in supporting business transformations at Global 1000, mid-market, and emerging consumer and technology firms. He previously served as CMO at E2open in SaaS-based SCM, Saba in on-premise/SaaS HCM, Informational Resources (IRI) in consumer-retail insights, and Siebel Systems during its period of meteoric growth in creating the CRM category.

Salzman led global marketing operations at Compaq during the acquisitions of Tandem Computer and Digital Equipment Corporation (DEC), and at Kodak during the transition period from traditional film to digital imaging and hybrid technologies. He also spent 14 years in the advertising business as a regional managing director in the US (6 years), Europe (2 years), and Asia (6 years) managing blue-chip accounts at P&G, Nestle, Sharp, Mars/Masterfoods, and other leading global firms.

Among his many achievements, Salzman drove marketing and supported product planning underpinning Siebel’s growth in CRM from SFA to marketing, analytics, and the creation of vertical product marketing and development. During his tenure, Siebel grew from $700M to $1.8B. He led Kodak’s push into digital imaging through a unifying umbrella strategy around repurposing images for new uses (“Kodak is changing the picture”) working with CEO George Fisher. This period included the development and channel expansion of digital photography products into retail kiosks and imaging centers. He worked with CEO Eckhard Pfeiffer at Compaq on the development of an enterprise solutions strategy and operations effort rationalizing product and services resources across Compaq, Tandem, and DEC. And he pushed IRI into development of new data engines, analytics and decision support software to sell high and wide into large consumer, pharma, and retail companies after its 25 year legacy of selling consumer scanner data runs into MRD teams.

He is a board member at Cross Cultural Communications in San Francisco, and serves on the advisory boards of Target Data, OnRequest Images, and Naviscribe.