Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.Pardot is a business-to-business marketing automation software provider located in Atlanta, Georgia. The company was founded in 2007 by David Cummings and Adam Blitzer and under the umbrella of the Hannon Hill Corporation. The company offers a software-as-a-service marketing automation suite for marketing and sales departments to create, deploy, and manage online campaigns. Pardot is AppExchange certified and integrates with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM. Pardot also partners with port25's PowerMTA to provide efficient email deliverability services.
In October 2012, Pardot was acquired by ExactTarget, which recently went public in March of the same year.
Web Site: http://www.pardot.com
Pardot Marketing Automation is a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals. Pardot’s platform also features CRM integration, email marketing,... (read more).