Related Topic Area(s): Web Content Management, Campaign Management, Customer Data Integration & Management, Marketing Analytics, Marketing Automation, Customer Experience Management, Social Media Monitoring, Text Analytics, Social Intelligence
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels. SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing.
Web Site: http://www.sdl.com
SDL Tridion 2011 gives you control over your entire digital ecosystem from one place, giving your marketers and content contributors full control over content creation, targeting, multi-channel distribution, translations, audience management, social media interaction and site analytics.
SDL Tridion provides an easy to use, intuitive interface that allows you to do what you really want to do to... (read more).
Customer Analytics brings together the data today’s marketers need to understand what customers are telling them through their activities, response to communications and social conversations. Powerful data analysis and visualization tools provide insights from the desktop interface. Marketers engage more effectively with customers and ultimately improve the return on their marketing investment.(read more).
SDL SM2 is a business intelligence platform that provides visibility into social media and lets you tap into a powerful data resource; your customers' direct thoughts and opinions. It focuses on broad and deep social media data collection across all languages, geographies and platforms to create insight around your markets, brands, products and competitive position.
SM2 allows you... (read more).
Today’s customers are no wallflowers. They are leading and directing conversations with the brands they support. To gain and retain customers, marketers must communicate with them as individuals using messages that are relevant, timely and delivered through their preferred channels.
Campaign Manager orchestrates multi-phase campaigns to targeted customer groups, delivered across multiple channels. Real-time campaign response and activity... (read more).