Derek Voss
Derek Voss worked as an operations lead at two different B2B SaaS startups before moving into software review writing, where his job was picking the tools that would actually get used by non-technical teams under real budget constraints. That experience means less time comparing feature-list PDFs and more time asking whether a five-person marketing team will actually adopt a tool or quietly go back to spreadsheets after week two. At Gleanster, Derek writes buying guides and how-to content aimed at the moment right before someone commits to a new tool -- what to check, what to ignore, and which questions actually predict whether a switch will stick.
Registration: June 3, 2024
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Social Media Engagement: Gleanster's 2011 Research and Best Practices
Gleanster's Sept 2011 Social Media Engagement Gleansight report: 389 companies, a 40-vendor landscape, and how Top Performers turned social interaction into brand advocacy and sales. [full]
A Practical Approach to Inbound Marketing: Attract, Engage and Convert the Right Prospects
Gleanster's June 2014 inbound marketing article is confirmed to have existed, but its specific content could not be verified. Here's the confirmed context around Ian Michiels' inbound/outbound framing from the same period. [full]
2014 Digital Asset Management Vendor Rankings: Gleanster's Historical Insights
Gleanster's 2014 DAM vendor-ranking commentary: why hundreds of vendors existed, the three origins of DAM platforms, and the FLASH methodology applied to the category. [full]
Gleanster FLASH Vendor Rankings: How the Historical Ranking Methodology Worked
How Gleanster's FLASH vendor rankings worked: crowdsourced end-user ratings, the four scoring criteria, the eight-rating minimum, and the methodology's limitations. [full]
Q3 2013 Marketing Automation Benchmark: Gleanster Research Findings
Gleanster's Q3 2013 Marketing Automation Benchmark: 220+ companies, 50+ vendors, and the findings on revenue, lead quality, sales alignment, and Top Performers. [full]
Drip Marketing vs. Trigger Marketing: Which Campaign Strategy Works Best?
Gleanster's 2011 research on drip vs. trigger marketing: why Top Performers were twice as likely to use trigger tactics, and how the two approaches worked together. [full]
The First 30 Days With Marketing Automation: 5 Key Implementation Milestones
Gleanster's ~2012 research on the first 30 days of marketing automation implementation: five milestones Top Performers used to outpace typical first-year adoption. [full]
Measuring Inefficiency in Your Content Marketing Production Processes
How B2B marketing leaders can identify, calculate, and reduce waste across content planning, production, approval, and distribution — with benchmarks, formulas, and a step-by-step process audit framework. [full]
5 Marketing Automation Capabilities Top Performers Can't Live Without
Gleanster's "5 Marketing Automation Capabilities" report is confirmed to have existed, but its specific content could not be verified. Here's what related Gleanster Top Performer research from the same era actually shows. [full]
Deep Dive: Revenue Performance Management — The Sales and Marketing Playbook Finally Has a Name
Revenue Performance Management explained: the operating framework connecting demand generation, lead qualification, sales execution, and customer retention into one measurable revenue system, with the full lifecycle, metrics, and implementation plan. [full]